Miiro is a small piece of technology designed to bring quietness back to the home. It started where most domestic apps end: at a kitchen table covered in post-it notes.
"I built Miiro because our kitchen table was covered in post-it notes and our brains were constantly full. It's a small piece of technology designed to bring quietness back to the home."
Miiro is built by Robert, a designer and developer based in Amsterdam, with constant input from his partner. The two of us are the primary household running Miiro, which means every feature gets tested against a real running household before it ships. If something feels noisy or fiddly to us on a Tuesday morning, it doesn't make it into the app.
We are not a venture-funded team. There is no growth playbook, no growth hacker, no Slack workspace full of opinions about how households should be organized. There is one person writing the code, one partner reviewing it, and a steady stream of household friction telling us what to build next.
Most apps that promise to help with household life ask you to organize the load: build a shared list, set up a recurring task, label the right calendar, fill in the right field. That works fine for the easy parts. It collapses for the hard ones, the invisible tracking that runs in the background of every relationship. Who is picking up the kids. What is in the fridge. Whether the package from Wednesday actually got delivered.
Miiro takes the load instead of organizing it. You tell Sam, our built-in AI, what is on your mind, in plain language. Sam sorts it into the right place: a task, a calendar event, a meal plan, a grocery item. You stop thinking about which app it belongs in. You stop asking your partner where the running list is. The household runs in the background, the way it should.
The first usable version of Miiro took four months. The first six months on the App Store have been about steadily replacing every fragile bit with something quieter. Grocery ordering at Albert Heijn, Jumbo, Picnic, Crisp, and Plus arrived in stages. Recipe import from TikTok, Instagram, and YouTube came after that. Sam's household memory, the part that learns what brand of milk you actually buy, is the most recent layer.
We work on Miiro every day. Not because we want it to be huge, but because we want it to be good. If you have feedback, write to support@miiro.app. A real person will read it.